A mother squats down to look her child in the eyes, in an urban setting

Photo: Sai de Silva

A moment of connection that doesn’t get lost in the day

Get one simple, age-appropriate play idea each day by text message.

Sign up to recieve one play prompt a day, sent by text. No app to manage. Stop anytime.

Small moments that add up.

Tug sends you a single play idea, chosen for your child and designed to spark connection right away.

  • One play idea every day

  • A short game or shared question

  • Simple enough to start playing immediately

  • Invites an interaction

  • Flexible - spend five minutes or fifteen

Example Tugs

Build a tower from whatever is around. Knock it down.

Hide a small toy. Offer three clues.

Draw each other without looking at the paper. Compare results.

Play restaurant. Kids run the show. Parents sit down for a meal.

Pick an animal together. Become it for a while.

Go for a walk. Look for something hidden that could be magic.

A woman lifts her toddler over her head, both are smiling, on playground setting

Photo: Brooke Balentine

Closeness, designed for real life.

  • One prompt per day — not a feed

  • Deliver by text message

  • No expectations, streaks, or scores

  • Age-appropriate play

  • Pause or stop anytime

One play prompt a day, sent by text. No app to manage. Stop anytime.